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Why are branded handmade mattresses worth millions?

1.Long history

Spring mattress is currently the mainstream type of mattress on the market, and it is also the oldest and most mature mattress category in terms of craftsmanship.High-end mattresses have gone through more than a hundred years of development. The second industrial revolution led European and American countries to enter the environment of emerging material manufacturing, and combined with traditional handicrafts, they created some proud technologies, such as manual buckle and tufting technology, which is only used in handmade mattresses.

2.Handmade buckle process production

The UK is the pioneer of this technology, and the famous first-class cabin of the Titanic cruise is equipped with luxury handmade mattresses which made using this type of manual buckle process. This technology requires a craftsman with at least 10 years of experience in making mattresses. They use steel needles and hemp thread to thread through the upper and lower surfaces of the mattress by hand, and then sew wool buttons. This process is called "manual pulling button tufting technology". This technology is the most crucial and final step in the production of pure handmade mattresses. Without using a single drop of glue, it is necessary to ensure that the internal stacking materials do not shift, and to ensure the accuracy of the hole positions, which requires extremely high craftsmanship from craftsmen!

3.Natural high-quality materials

In addition to high labor costs, material costs are also high. Some high-quality materials commonly used in handmade mattresses, such as horsehair and wool, are 100% natural animal and plant fiber materials. These materials, from production to harvesting and collection,processing to making finished products and putting them into mattresses, are carefully checked layer by layer, constantly surviving the fittest to ensure the high quality and comfort of pure natural filling materials.

Pursuing the Ultimate Brand Positioning

In addition to celebrities, political celebrities and royal aristocrats are also supporters of these top luxury brands. Most of them have a high desire for sleep quality and also possess top-notch consumer power. At the end of the day, what wealthy people buy is no longer a handmade mattress brand, but a symbol of status and status represented behind it.

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