Born for Desire, Born for You!
The Michelin of Sleep Industry
The Master Spirit
After 6 years of exploration, the Norrköping Handmade Private Customization team visited 7 countries, including Sweden, the United Kingdom, Germany, and Peru, to conduct research on the mattress series of top global brands in each locality. They extensively traveled across more than 80 cities in China, such as Altay, Bayannur, Ningnan, and Suzhou. Throughout their journey, they sought out over 100 raw material supply systems and visited more than 20 handmade mattress workshops, ultimately establishing a comprehensive supply chain system.
Norrköping brings together the world's most luxurious support system, filling system, process system, and design system, adhering to the core values of 'pure natural, no sponge, no latex, no glue.' All materials used are natural, relying on top domestic raw materials and processes. Tailored to the physical data indicators of Asian people, it provides a 'professional sleep system solution' to address people's desire for deep sleep. This marks the official opening of the road to let the world enjoy MADE IN CHINA.
Norrköping has also established sleep museums in Foshan, Hangzhou, Beijing, and Chengdu, amassing nearly 300,000 followers on their respective media platforms worldwide. In the future, sleep museums will be built in more strategic cities both domestically and internationally. With the vision and mission of becoming the 'Michelin in the sleep industry,' the aim is to introduce top luxury sleep systems into thousands of households.
