Why are big brands so expensive?
Trade information barriers. The development of domestic mattresses was relatively late. It was not until 1971 that Guangzhou Mattress Factory (predecessor of Suibao) produced the first spring mattress in China, and since then it has entered countless households. In the early years, there were very few foreign brand mattresses in China and they were priced too high. By introducing new products, prices were constantly raised. And those who pursue fashion and quality, those who get rich first, are more willing to spend more money on branded products. In short, it means not lacking money.
Another issue is that there are too many intermediaries, and for those well-known branded mattresses, the prices are naturally stacked layer by layer through mattress factories, brand companies, primary distributors, secondary distributors, and consumers. There are too many intermediate links, coupled with the overwhelming amount of advertising and promotion through various channels, all of which are paid for by the ultimate consumers.
Since handmade mattresses in Europe and America are expensive, can we consider Chinese handmade mattresses as substitutes? Of course, but the price range of Chinese handmade mattresses ranges from thousands to tens of thousands, making it very easy for ordinary people to step into pitfalls. How should we avoid pitfalls?
Inferior material quality
People search for handmade mattresses or horsetail hair mattresses, they also have seen thousands of handmade mattresses. Apart from the core springs being mass-produced by machines, which are not handmade springs, the core materials are not natural and scarce materials.
Horse hair is the thin and short hair on a horse's body, while horsetail hair, as the name suggests, is the thick and long hair on a horse's tail. The breathability and toughness of horse hair are not as good as that of horsetail hair.Horsetail hair is more fluffy, elastic, and breathable, resulting in better comfort when it used on mattresses.
Moreover, the collected horsetail hair cannot be directly used and needs to be manually processed to remove odors, clean, boil, screen, twist, heat, cool, store, and comb. The entire process is purely manual and does not require any chemical treatment or addition, which takes about 1-2 weeks. After processing and curling, the horsetail hair becomes stronger and more elastic, with almost no odor, and a more comfortable sleeping experience. These are all things that thousands of semi handmade mattresses or fake handmade mattresses cannot achieve! And these ordinary consumers cannot be distinguished by just a few product promotional images.
This is a real photo of the material layering of a handmade mattress made in a certain country. Firstly, regardless of whether the horsetail hair is the real hair on the horse's tail or the hair on the black horse's body, and whether the spring is a machine produced or non handmade spring, the material matching alone is very problematic. The latex is placed between the wool and the bubble small spring, and the bubble small spring is directly placed on the standard independent bag spring without any separation layer. There is no barrier or fixation between the material and the spring. The consequence of such a combination is insufficient support, which can lead to back pain and lower back pain after sleeping for a long time. The service life is also not long, and the material is very prone to oxidation. The spring cloth bag is often rubbed and easily damaged, causing the spring to be exposed. The exposed spring will rub and produce noise, and it can also puncture the mattress material and fabric layer.
The latex on top of the spring layer cannot provide a protective effect on the bottom support spring, while bubble small springs, due to their delicate support, are often placed inside the filling layer as filling materials to improve sleeping sensation, rather than directly placed on standard independent bag springs, resulting in softer support.